In-store playbook / Nagpur floor team
Sell the look.
Understand the customer.
Close the sale.
This is how we work the floor at PERFÝ. Not theory — the actual words to use when someone walks in, what to ask before you pull anything off the rack, and how to help them decide instead of pushing them.
No repeats. No restocks. No second chances.
That is not a sales line — it is how PERFÝ actually runs. Once a drop is gone, it is gone. Your urgency is real, so you never have to invent any.
The PERFÝ sales flow
Seven moves, in order. Most sales are lost by skipping straight from welcome to close. Tap any step to see what it sounds like on the floor.
Get seen, not felt
Make eye contact, greet, then give them air. Roughly ten seconds of freedom before you speak again.
Watch out — standing behind a customer is the fastest way to lose them. Stay visible, stay at an angle, keep your hands free.
Two questions, then listen
You need three things: the occasion, the fit they like, and roughly what they want to spend. Ask for the first two, read the third.
Watch out — do not ask five questions in a row. Two answers are enough to pull the first piece.
Say why, not just “this is good”
Repeat what they told you, then connect it to the piece in your hand. The reason is what makes it believable.
Watch out — never hand over more than three pieces at once. Two is ideal, three is the ceiling.
Finish the outfit, not the bill
Once they like the top half, your job is to show them what it looks like complete. That is styling. The bigger bill is a side effect.
Watch out — suggest one addition, not four. A second suggestion only after they accept or reject the first.
Answer the real question
“Expensive hai” almost never means “I cannot afford it.” It means “I am not sure this is worth it yet.” Fix the doubt, not the price.
Watch out — do not offer a discount as your first answer. You have given away your margin and taught them to ask again.
Take the decision off their plate
When someone is stuck between two pieces, they are asking you to decide. Decide — with a reason from what they told you.
Watch out — “Aap decide karo” is not politeness, it is a dropped sale. They came to you for the opinion.
Make the next visit easy
The last thirty seconds decide whether they come back. Handle the bag properly, tell them what is coming, and let them leave without a chase.
Watch out — a customer who leaves without buying but feels well treated is a customer. One who feels chased is not.
The first thirty seconds
Nobody decides to buy in the first thirty seconds. But plenty of people decide not to. This is the only part of the job you can get wrong before you have even spoken properly.
Greet and release
Gives permission to browse and tells them where help is. Then step back two feet.
Lead with what is new
Not a question, so nothing to refuse. It also points them somewhere, which is genuinely useful.
Read the group
Two friends walk in together but usually only one is buying. Find out who, then talk to them — and keep the friend involved.
Notice what they touched
The strongest opening is not a greeting at all. It is proof you were paying attention.
The interrogation
Asking budget in the first ten seconds tells the customer you are sizing up their wallet, not their taste.
The shadow
This is the single most common complaint about clothing stores. They will leave the rack early just to get away from you.
The dump
Six options is not service, it is work. They will put all six down and walk out.
The brush-off
If the store feels uninterested, the clothes feel ordinary. You are part of how the product looks.
Ask before you show
Every question below has a job: it tells you what to pull off the rack. Tap an answer to see what you would reach for.
Two of these, not five. Ask, listen to the actual words they use, then move. If a customer has told you “college fest” and “oversized,” you already know enough to pull three pieces and be right about two of them.
Show three, never eight
One you would bet on, one that changes the mood, one a step up. Three is a decision. Eight is homework, and homework gets left on the counter.
What the customer told you
“College fest hai Friday ko. Oversized chalega. Kuch alag chahiye.”
Lay all three on the counter at once and name each one in a single line. Then stop talking. Most customers take the first or the second — the third is what makes the second feel sensible. If they reject all three, you have learned something specific, and the next three will be right.
Turn browsing into buying
Customers rarely say what they mean. Tap a line to see what is actually being said, and what to do about it.
Objection lab
Eight lines you will hear this week. For each one: what they mean, what not to say, what to say, and why it works. Tap to open.
Build the look
Pick what the customer has already chosen, then add only what completes the outfit. Every suggestion here has a styling reason — if you cannot say the reason out loud, do not suggest it.
Step one — what they picked
Step two — what completes it
The bill
Pick a piece to start.
The rule behind all of it
You are not adding items, you are removing the customer’s next problem. Someone who buys one oversized tee still has to work out what to wear it with. Solve that in the store and the second piece sells itself. Someone who buys a tee, a bottom and leaves happy spends about twice as much as someone who buys a tee — and is far more likely to come back, because the outfit actually worked.
Close naturally
A close is not a push. It is what you say once the customer has already decided but has not said so yet. Your job is to notice the signal.
They have decided when they ask…
Lines that close without pressure
“Inn dono mein se, aapne jo bataya uske hisaab se main ye suggest karunga.”
You are deciding for them, but with their own reasoning. Nobody can argue with that.
“Fit comfortable lag raha hai? Toh main ye side rakh deta hoon.”
Setting it aside is a small yes. Small yeses are how a bill gets made.
“Ye last two pieces hain M mein. Aage isi print ka stock nahi aayega.”
Only ever say this when it is true. At PERFÝ it usually is — and the day you fake it, you have lost that customer permanently.
“Card ya UPI — kaise karenge?”
Once they are holding the piece and nodding, move to payment as a normal next step, not a question about whether to buy.
“Le lo sir, aapko suit kar raha hai, bilkul le lo.”
Repetition reads as desperation. Say it once, with a reason, then be quiet and let them decide.
Why it works
Ten things that reliably change whether someone buys. Each one has a floor example — tap to see it.
Nagpur floor scenarios
Seven situations from our own store. Read the conversation, then run it with a colleague — one plays the customer, one plays the floor.
Floor test
Six questions. Pick what you would actually say. You will get the reasoning either way.
The five rules
If you remember nothing else from this page, remember these. In order.
Listen first
The customer tells you what to sell them in the first two sentences. Most lost sales are a salesperson talking over that.
Ask two questions
Occasion and fit. Everything else you can read from what they are wearing and what they pick up.
Recommend with a reason
“This is good” is not a recommendation. “This is relaxed through the shoulder, so it works with the cargos you are wearing” is.
Complete the look
One addition, with a styling reason. Not four additions and a discount.
Close once, clearly
Give your opinion, give the reason, then stop talking. Silence closes more sales than persuasion.
For the floor team
You are not here to convince anyone. You are here so that a person who walked in unsure walks out with something they actually like — and knows where to come back to. That is the whole job.
Customers forget what you said. They remember whether you were useful.
Know the stock. Confidence is just product knowledge that has stopped being nervous.
A good interaction with no bill is not a wasted hour. It is a customer you have not billed yet.
Don’t chase the sale. Create the reason to buy.
PERFÝ — The cooler, sassier version of perfect
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